Course Concept Development – Result
In this lesson, we will define the concept for the course you will create.
If you’ve completed the Product Creation course, you already understand that a course is a digital or intangible product. But what does this mean?
Understanding the Course as a Product
The keyword here is product. A product is processed and packaged material ready for consumption by the user. People buy a product because they need the results it provides. Your course must solve people’s problems when they engage with it.
Goal: Tangible Results
Your course must deliver tangible results to your students. This should always be your focus during course creation. The result doesn’t need to be huge; it should be a significant milestone.
Example: Short Content Creation Program
To produce 100 reels a month, students need to achieve several milestones:
- Planned content for 100 reels
- Captivating scripts
- High-quality recordings (lighting and sound)
- Charismatic presentation skills
- Video editing proficiency
This can be structured into one large course or several mini-courses:
- How to Write Content for 100 Reels
- Setting Up a Studio for Video Recording
- Writing Viral Scripts
- Performing on Camera
- Video Editing
- Systematic Content Production Workflow
Each mini-course or module should lead to a tangible result:
| Mini Course | Result |
|---|---|
| How to Write Content for 100 Reels | Content for 100 reels |
| Setting Up a Studio for Video Recording | A functional video recording studio |
| Writing Viral Scripts | Various types of viral scripts written |
| Performing on Camera | Improved charismatic performance |
| Systematic Content Production Workflow | A production system set up |
The scope of your course will depend on the tools and goals outlined in your business model from the Digital Product Creation course.
Developing Your Course Concept
As a student of the Product Creation course, you should have a Client Path—the journey your client takes from having a problem (Point A) to solving it (Point B).
The Client Path is a concept. It outlines the detailed steps a client must take to achieve their goal.
Review your business model to determine the specific results your client needs at each step.
Example Business Model
Consider a business model with the first step: Self-Assessment and Goal Setting. For a client to become a respected public figure known for humanitarian work and social justice in Nigeria, they need to explore their values, strengths, and goals.
To achieve this, the course should help them document their values, strengths, and goals. This documentation can serve as evidence of course effectiveness.
Evidence of Course Effectiveness
Determine how you will prove that students have explored their values, strengths, and goals. Standardize this evidence so all students have a uniform format. Consider the following:
- Should goals be listed simply?
- Should they be in a Word document, Excel sheet, or PowerPoint presentation?
- Should the goals be short-term or long-term?
- Should they include specific dates?
- Should there be a list of tasks associated with each goal?
Visualize the format in which you want students to document their progress.
Questions to Consider
- Will your client have a written system customized to their needs?
- Will your client produce something? What and how much?
- Does your client need a system to use after completing the course?
- Will your client create products?
- Will your client have plans, goals, and tasks?
- Will your client acquire goods or skills?
- What will be produced using the skills acquired during the course?
Action Steps
By the end of this lesson, identify 5 to 10 tangible results your students will achieve upon completing your course.
Downloads
If you did not download the template for the course in the previous lesson, please download the template here