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CheckList – Basic Product Concept Development

This comprehensive checklist outlines the step-by-step process for developing a problem solution concept. It encompasses crucial stages, including market research to understand people’s needs, engaging with the target audience, competitive analysis, leveraging personal experiences and skills, crystallizing the problem solution idea, defining the niche, and ultimately creating a unique value proposition for your solution.

Developing a problem-solution concept is a crucial process in innovation and entrepreneurship. This checklist guides you through the steps required to create a unique and effective solution to a problem. Here’s a brief description of each step:

  1. Understand What People Need (Market Research): Begin by conducting thorough market research. Identify a problem to focus on and create a list of 100 problem aspects related to that issue. Join relevant online groups and communities, track their discussions, and gather insights.
  2. Talk to People (Customer Interviews and Surveys): Engage with the target audience by asking open-ended questions in online groups and communities. Understand how they perceive the problems and add their insights to your list of 100 problems. Communicate with your followers and build rapport.
  3. Look at What Others are Doing (Competitive Analysis): Analyze competitors and organizations providing solutions to the identified problems. Take inspiration from their work and identify gaps in their approach to refine your understanding of the problem.
  4. Personal Experience and Passion: Highlight problems from your list that you have personally experienced or are deeply passionate about. Explain your connection to these issues and how you managed them.
  5. Use Your Skills (Identify Unique Expertise): Evaluate your skills and expertise that can contribute to solving the problems on your list. Identify the reasons why you are the right person to address these issues.
  6. Crystalize your Idea (Develop Problem Solution Concept): Provide concise responses to the problems in your list, suggesting potential solutions. Use AI tools to create a table mapping problems to solutions. Design your own solution concept, possibly in the form of an algorithm or diagram, and describe your approach.
  7. Find Your Special Place (Define Your Niche/Customer): Create a portrait of your potential consumers, detailing their characteristics and needs. Assess whether this audience is broad enough or if you need to narrow down your focus or expand your target group.
  8. Explain Why You’re Different (Create a Unique Value Proposition): List the reasons why your problem solution concept is unique and superior to existing solutions in the market, especially for the specific audience you’ve identified.

The Links To the WorkSheets and The CheckList

Types of documents

Below you may find the documents in different formats available depending on the way you want to work.

Excel documents are the best choice for those who haven’t got a consistent internet connection and need to work on PC and Offline.

Google Documents format is good for those who want to have access to files from different devices and therefore file location in the Cloud is the best option. To use Google Documents you need to follow the provided link and save the document to your Google Drive as a copy.

PDF format – is a document that needs to be printed out. This format can be used as an additional tool to place the tasks in a visible place and note what is done with your pen.

Downloadable Documents

The checklist

The 100 Problems list

Competitor Analysis

Client Portrait

The Following Videos are Available in the Next Lessons

  • How to use Google Documents (how to save in your drive and operate)
  • How to use Excel Document (how to operate)
  • How to use Google Scholar
  • How to use Bing Chat
  • How to use ChatGPT
  • How to use the PDIS scheme
  • How to make a digital diagram (for the call)