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The YouTube Strategy for Public Figures and Transformational Leaders

YouTube can be approached in thousands of ways, and there are hundreds of strategies for success. There’s no single solution or one-size-fits-all approach. What strategy will be most beneficial for you? That’s what we’ll explore in this lesson.

You are:

  • A Public Figure, or aspiring to be one.
  • An Influencer.
  • A Transformational Leader.

People face problems—you provide solutions. By following you, your audience has the potential to transform their lives. The more people you reach with your YouTube videos, the more lives you can improve. This strategy is built on this philosophy.

How YouTube Works

YouTube is a video-hosting platform with a built-in search engine. It offers a clear methodology for growth, but success doesn’t happen overnight. Building a presence on YouTube requires:

  • Patience
  • Consistency
  • Understanding of the platform

The good news is that YouTube growth is straightforward. When you understand both your goals and YouTube’s goals, you can find a golden middle—a win-win situation where the algorithm works in your favor.

Audience Interests

Your audience is looking for:

  • Solutions
  • Understanding
  • Compassion
  • Community
  • Support
  • Advice
  • Stories

These should all relate to the problems within your area of expertise. Your focus should be on solving issues from your 100 Problems List. As you progress, continue expanding and refining this list—it’s an essential tool for understanding your audience’s needs.

Think of YouTube as an online hospital where people come to find a “doctor” for their problems. You are that “doctor.”

Keep in mind that while YouTube is also a platform for entertainment, news, and gaming, those audiences are not your target market. Focus on the people who need your help and expertise.

Your Interests

As a content creator and leader, your interests likely include:

  • Helping people improve their lives through your knowledge.
  • Encouraging viewers to engage with your programs and products, where they can achieve even greater results.
  • Selling your digital products, such as books and guides.
  • Reaching as many people in your niche as possible.

However, it’s crucial to focus on views and engagement from your target audience (TA). Views from an irrelevant audience are misleading and won’t serve your goals.

To summarize, your interests are:

  1. Views and engagement from your target audience.
  2. Influence and change in people’s lives.
  3. Sales of your products.

YouTube’s Interests

YouTube is a business that prioritizes its income and its primary asset—its viewers. To achieve this, YouTube focuses on:

  1. Viewer experience: Keeping viewers engaged and satisfied.
  2. Retention: Ensuring viewers stay on the platform as long as possible to generate more ad revenue.

For example, YouTube recently introduced a confirmation prompt when users click external links, asking if they are sure they want to leave the platform. This demonstrates YouTube’s interest in retaining users.

As creators aiming to sell products, this presents a slight conflict of interest. The takeaway? Don’t focus solely on getting viewers to click external links. Instead, aim for them to stay on YouTube longer by watching additional videos.

To align with YouTube’s interests, we must:

  • Craft content thoughtfully.
  • Ensure high-quality video and audio.
  • Incorporate engaging elements.
  • Deliver on promises.

This approach satisfies both YouTube and your viewers, creating a win-win scenario.

The Strategy to Achieve the Golden Middle

To succeed on YouTube while meeting your goals and YouTube’s requirements, we’ll follow a strategy that includes:

  1. Research and analysis of existing content.
  2. Crafting competitive content and testing it.
  3. Identifying your niche on YouTube.
  4. Building a content strategy tailored to your niche’s demands.
  5. Developing your unique niche over time.

Step 1: Conduct Research

The purpose of research is to identify content in your niche that aligns with the criteria we’ve discussed. You’ll analyze competitors to understand their work, niche, and specialization.

Step 2: Analyze and Craft Content

Examine what content is successful in your niche. Identify the topics covered, the keywords used, and the presentation style. Use this analysis to create your own version of similar content.

Step 3: Identify Your Niche on YouTube

Your chosen business niche may not immediately align with your niche on YouTube. Established competitors might already dominate the space, so you’ll need to observe how YouTube reacts to your content and what audience it delivers. Adjust and capitalize on opportunities as they arise.

Step 4: Develop a Content Strategy

Content strategies require testing and analysis. Publish content that mirrors successful creators in your field and assess what resonates with your audience. Utilize the 100 Reels you’ve previously created for social media to test topics and engagement.

Step 5: Build Your Unique Niche

Once you’ve identified your niche, start introducing unique content that helps you lead in specific search results. Over time, expand and refine your niche to establish a distinct presence.

This strategy differentiates you from creators who focus solely on content production. Your goal is to establish yourself in a specific niche, then broaden and innovate.

Let’s begin with Step 1: Research.

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