Now we are ready to discuss the part of a YouTube video specifically dedicated to the problem and solution. Regardless of your topic, it usually stems from some kind of need. This need is unmet, which leads to a problem. Our task is to explain the problem and then provide a solution.

Just like with the short content for Reels, we used the PDIS system, where the Impact and Solution explained the necessity of solving the problem and provided the solution itself. However, in a YouTube video, we need to make a slight shift in the Impact part and replace it with a short problem analysis.

The Impact, consisting of the pros and cons of addressing the issue, was designed to motivate viewers to take action on their problem. On Reels, viewers often stumble upon your video randomly, and your goal is to motivate them to learn more about the solution. On YouTube, however, viewers come specifically to find out how to solve the problem.

That’s why, instead of focusing on Impact, we focus on problem analysis.

Problem Analysis

When you visit a doctor’s office, a good doctor will explain what’s wrong with you. They’ll help you understand the root cause of the issue and then guide you toward a solution. The same principle applies here.

Let’s take, for example, the issue of baking a no-sugar apple pie. Obviously, most people don’t analyze the “problem” of apple pie before learning how to bake one. However, we’ll exaggerate the problem for this example, so you can apply the approach to any topic.

If you’ve ever tried to bake a pie, you know you must use just the right amount of flour to avoid it being too dry or too watery. The challenge is that the amount of flour depends on the type of apples you’re using. Juicy apples require more flour, but they are also less sweet. To balance this, most people add sugar—but if we want a no-sugar pie, this won’t work for us.

In this example, we dive deeply into the problem, explaining why things don’t work before presenting the solution.

We cover things like:

• Challenges that people struggle with
• Misconceptions that cause confusion
• Misunderstandings that lead to failure
• Difficulties people experience
• Obstacles that prevent success
• Factors that influence the outcome
• Costs of incorrect decisions
• Positive outcomes of correct choices

Returning to the doctor’s office analogy, consider a psychotherapist using cognitive therapy. In this approach, a patient heals by understanding how things work—what doesn’t work, and what causes harm. This method is very effective.

Sometimes, the video’s topic might be “Misconceptions and Mistakes That Prevent Success.” In such cases, you’ll dedicate more time and effort to this section.

If not, keep this part short and focus more on the solution.

Comments CTA

When discussing common misconceptions, mistakes, and obstacles, try to engage your audience. Since these problems are often relatable, viewers may want to share their experiences or perspectives. Encourage this interaction by asking:

• “Are you familiar with this situation?”
• “Have you dealt with something similar?”
• “Is there anything I missed?”

You can also ask:

• “Have you encountered this situation before? How did you resolve it?”

For example:
“Have you ever forgotten to add an ingredient while cooking? What happened? Did you find a fix? I’m curious—please share your story in the comments!”

Make this call-to-action seamless, then smoothly transition back to your content.

The Solution

This is where you provide clear steps on how to resolve the problem or achieve the desired outcome. This information is the reason you created the video—the hook, the packaging, and now the climax.

If your video is titled “5 Mistakes People Make When Baking an Apple Pie,” this section is where you discuss the most critical mistake.

In this part, you meet the viewer’s need and provide value.

Conclusion and CTA

After delivering the main content, keep the conclusion brief. Use this time to summarize and guide viewers to continue watching your other videos.

For example:
“In this video, we covered 5 tips for baking an amazing no-sugar apple pie. If you enjoyed it, please hit the like button. If you’d like to learn how to bake a plum pie, check out my latest video. See you there!”

How Do You Know Which Video to Promote?

You can mention a video you recently released, a previously recorded one, or any related content. As your channel grows, you’ll have more options to refer to.

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That’s it for now—let’s write our first script!